Lee Yu-bi joins fandom platform 'High-end'... 1:1 DM
Actress Lee Yu-bi has joined the fandom platform 'High-end' and will open a dedicated lounge and 1:1 DM service starting on the 23rd. Various events, such as giving away unreleased photo cards, will follow.
Actress Lee Yu-bi is establishing a direct communication channel to bridge the distance with her fans. HIAND, an exclusive fandom platform for actors, announced that it will officially open Lee Yu-bi's dedicated lounge and DM (Direct Message) service on the 23rd.
Lee Yu-bi has been consistently interacting with fans through her personal YouTube channel 'Tto Yu-bi,' sharing various content such as management routines, travel, and daily vlogs. This entry into the platform signifies an expansion from existing video content communication aimed at an unspecified large audience to a high-density communication method where she can engage in 1:1 conversations with fans.
From YouTube to 1:1 Conversations: A Shift in Communication Style
On the HIAND platform, which Lee Yu-bi is joining, a dedicated lounge will be operated where fans can take a more detailed look into her daily life. This space will share not only news of Lee Yu-bi's activities but also content capturing short moments of her daily life. A particularly notable feature is the DM service. As a channel opens for fans to exchange direct messages with Lee Yu-bi in a 1:1 manner, personal communication that was difficult to experience on existing SNS or YouTube becomes possible.
Lee Yu-bi has built a wide filmography across both modern and historical dramas, including 'The Innocent Man', 'Gu Family Book', 'Pinocchio', and 'Scholar Who Walks the Night'. Recently, she showed an intense acting transformation playing the role of 'Han Mo-ne' in the SBS 'The Escape of the Seven' series, and appeared as 'Ruby' in the TVING original 'Yumi's Cells' series, showcasing her unique cheerful charm. Along with these works, the friendly image she showed through YouTube has led to this entry into the fandom platform, further concretizing the touchpoints for communication.
From Early Bird Benefits to Unreleased Photocards
To celebrate Lee Yu-bi's entry, HIAND has prepared various promotions for fans. An early bird event will take place from the 20th to the 22nd, before the official opening. Customers who purchase a 12-month DM pass through the HIAND web will receive a 10% discount compared to the existing regular subscription. Additionally, they will be given all three types of Lee Yu-bi's unreleased photocards and granted priority access to the DM chat room.
From the official opening date on the 23rd to the 29th, two events will run simultaneously. First, customers who purchase a 12-month DM pass will be randomly given one of three types of Lee Yu-bi's unreleased physical photocards. This pass can be purchased on the web at a lower price than the monthly regular subscription on the web. Furthermore, a DM authentication event is prepared that anyone holding a DM pass can participate in, and digital rewards will be provided to participants. Detailed information regarding the events can be found through the HIAND app, official SNS, and Lee Yu-bi's dedicated lounge opening on the 23rd.
The Expanding Market for Actor-Exclusive Platforms
HIAND, which has further strengthened its lineup with Lee Yu-bi's joining, is increasing its platform competitiveness by continuously expanding the recruitment of actors since the application launch in 2024. While actors continue the trend of managing fandoms through personal channels, they are also showing movements to subdivide the density of communication by utilizing professional platforms.
Lee Yu-bi has met the public based on the acting skills she built in various works, including the movie 'Twenty', and through this platform activity, she plans to redefine her relationship with fans and provide different viewing points from her previous activities. The platform expects that the services provided along with the opening of Lee Yu-bi's dedicated lounge will offer a differentiated experience to fans.
A Filmography Spanning Modern and Historical Dramas
Lee Yu-bi has appeared in various works such as KBS 2TV 'The Innocent Man', MBC 'Gu Family Book', SBS 'Pinocchio', and MBC 'Scholar Who Walks the Night'. She also built her filmography by appearing in the movie 'Twenty'.
In the SBS 'The Escape of the Seven' series, she played the role of Han Mo-ne. In the TVING original 'Yumi's Cells' series, she appeared as Ruby.
Expanding from YouTube Channel 'Tto Yu-bi' to a Fandom Platform
Lee Yu-bi has been communicating with fans by opening her personal YouTube channel 'Tto Yu-bi' and presenting various content such as management routines, travel, and daily vlogs. This entry into HIAND is a move to increase the density of communication by moving beyond existing video content-centered communication to a method of having direct conversations with fans.
