Jennie, new song 'Less' with model Kai
Jennie released a music video teaser for her new song 'Less than a Lover' featuring model Kai. Set to be released on the 24th, Jennie directly participated in the songwriting and directing of this track.
BLACKPINK's Jennie has revealed images of herself with a male model via social media ahead of the release of her new song. On the 22nd, Jennie posted a short video on her official TikTok account with the message, " 'Less than a Lover' music video release this Friday." In the video, Jennie, dressed in a white shirt and a black bikini, sits on a boat over the sea and stares into the camera. The man, who creates a romantic atmosphere by hugging her from behind, has been identified as Taiwanese model Na Kai.
Previously, Jennie drew attention by posting a Polaroid photo on social media showing her leaning on a man's shoulder. At the time, the man's face in the photo was covered with a heart emoji, leading to various speculations about his identity. However, through the subsequently released teaser video and photos, it was revealed that the individual is model Na Kai, the protagonist of the new music video. The two appeared as key figures in this comeback promotion, showing scenes of walking side-by-side on an unpaved road or running while holding hands.
New song with lo-fi sound to be pre-released on global festival stages
The new song 'Less than a Lover,' officially released on the 24th at 1 PM, is a track in which Jennie directly participated in the overall production, including songwriting and music video direction. Blending lo-fi guitar sounds with vintage electric keyboard tones, this new song carries a summer song vibe. Before the official release, Jennie first showcased the song on stages of world-class music festivals, including the 'The Governors Ball Music Festival 2026' in the US, Denmark's 'Roskilde Festival', Poland's 'Open'er Festival', and Spain's '2026 Mad Cool Festival'.
This new song coincides with Jennie's recent achievements on the US Billboard charts. Through 'Dracula,' a collaboration with Tame Impala, Jennie recorded a personal career high by reaching number 5 on the US Billboard main single chart 'Hot 100.' This is the result of a reverse climb centered around short-form platforms after the original song released last October was released as a remix version featuring Jennie this past February. Billboard officially listed Jennie's name in the chart credits. Having previously appeared on the 'Hot 100' with songs like 'Mantra', 'Love Hangover', and 'Like Jennie', Jennie achieved her first top 5 entry with 'Dracula'.
Music video teaser featuring model Na Kai and directed by Jennie becomes a hot topic
The TikTok video released by Jennie showcases the mood of the new song. Following the video showing her in close proximity to model Na Kai on a boat, scenes of the two running through a field follow. This comeback adopted a promotional method that allows fans to interpret the narrative themselves through teaser photos and videos. The process of revealing the identity of the man, who was hidden in the Polaroid photo, as model Na Kai increased the buzz.
Jennie is expanding her global influence by breaking Billboard records as a solo artist. 'Less than a Lover' is also a song that has been pre-verified through global festivals. Ahead of the official release on the 24th at 1 PM, videos containing the music video, which Jennie directly participated in directing, and scenes with Na Kai are being released.
