Identity Secures Third Music Show Win with First Place on Show Champion

Identity has solidified its rising status by securing three music show wins. On the SBS Life 'The Show' broadcast on the 28th, Identity claimed the top spot with "Kids Return," the title track from their new album 'itsnotover.' This victory follows their previous wins on MBC M and MBC every1's 'Show Champion' and KBS2's 'Music Bank.'

All 20 members took to the stage, delivering a performance of overwhelming scale. Through the "Kids Return" stage, which carries the message of boys uniting to return, Identity showcased their signature free-spirited groove and an upgraded sound. Immediately after the first-place announcement, Identity shared their thoughts, saying, "We love our fans so much. We've achieved three wins, and we are truly grateful to our fans for giving us so many wonderful awards. We will continue to work hard as Identity."

Album Sales Surpass 1 Million Mark and Expanded Musical Universe

This promotional period has also yielded remarkable results in terms of album sales. The new album 'itsnotover' broke the group's personal record, recording approximately 568,000 copies in first-week sales. Including this, Identity's cumulative album sales for 2026 have already surpassed 1 million copies. This album is a completed work featuring the addition of a unit of the same name, focusing on inheriting and expanding the narrative established by the existing units 'unevermet' and 'yesweare.' It is being evaluated as a showcase of a wider musical spectrum following the addition of the unit 'itsnotover.'

The title track "Kids Return" maintains Identity's signature street hip-hop style while adding unexpected developments and a unique sense of tension. The dynamic performance created by the large-scale 20-member lineup is considered a core element of this album.

Global Momentum Continues with Seoul Fan Concert Tour in August

Having achieved music show dominance and record-breaking sales, Identity is immediately preparing to meet their fans. The first fan concert tour, '20,' will kick off on August 8 and 9 at the Yonsei University Grand Auditorium in Seoul. Following the Seoul performances, Identity's journey will extend overseas. They plan to visit Tokyo, Japan, on August 23, followed by Osaka on the 25th, to expand their connection with the global fandom.

Identity is currently reaching a career high, breaking all previous records with this album. Fans are watching closely to see how their musical endeavors, based on the large-scale performances of the 20 members and an expanded universe, will influence future activities. As expressed in their remarks upon winning their third award, the members made it clear that they will continue their activities to repay the support of their fans.