Dino's New Alter Ego 'Pi-Cheol-In': Tales of His First Mini Album Shared at a Retro Music Bar

SEVENTEEN's Dino has returned with a new persona, 'Pi-Cheol-In.' During a countdown live broadcast held just one hour before the release of his first mini-album, 'GILLBOARD,' Dino met with fans, expressing a mix of nervous excitement. To maximize the album's retro vibes, the live session was set against the backdrop of a music bar, reflecting the album's musical identity as a place where various genres are recommended.

Cassette Tapes and USBs: An Album Concept Capturing the 'GILLBOARD' Vibe

The highlight of the live broadcast was the unboxing process, which visually brought the album's concept to life. Fitting the title 'GILLBOARD,' Dino personally introduced the various versions of the album. The cassette tape version, in particular, drew significant attention. "Personally, the cassette tape is my favorite design for this album," Dino said, adding retro charm by demonstrating how to insert and play the tape. He even piqued fans' curiosity by explaining the unique method of having to insert the tape in reverse for it to work.

The USB and CD versions also boasted unique configurations. Despite being a rare medium in the modern era, the USB version was designed specifically to complete the album's retro concept. Dino highlighted the tracks stored on the USB along with detailed elements like the keychain. As for the CD version, it featured a design that sets it apart from typical idol albums. "I put a lot of thought into this to truly embody the 'Pi-Cheol-In' character," Dino remarked, revealing various visual concepts included in the album, such as photoshoots in front of a bus and him holding a saxophone.

Divided into Side A and Side B: The Sincere Story of 'Pi-Cheol-In'

The structure of the live broadcast was also systematically organized to mirror the album's layout. Dino announced that the live would be divided into 'Side A' and 'Side B.' In 'Side A,' the focus is on the musical aspects, covering the album introduction and stories behind the tracks, including the title song. In contrast, 'Side B' provides a space for deeper emotional connection with fans, as Dino shares behind-the-scenes stories, his personal tastes, and his thoughts.

This album is expected to serve as a crucial turning point in establishing the identity of the 'Pi-Cheol-In' character rather than just Dino himself. The retro elements woven throughout the album and the character-driven visuals demonstrate an attempt to build a cohesive universe beyond simple musical activities. Throughout the live, Dino focused on gauging fan reactions and conveying the charm of his transformed persona, 'Pi-Cheol-In.'