(G)I-DLE's Ssoyeoni reminisces about Dongdaemun and Seongsu during Coach autumn campaign shoot

Member of the group (G)I-DLE, Ssoyeoni, shared behind-the-scenes footage from the filming site of the brand Coach's autumn campaign. The released video captures Ssoyeoni traveling through various parts of Seoul for the campaign shoot and includes conversations during the filming process.

Campaign filming conducted against the backdrop of various locations in Seoul

In the video, Ssoyeoni announced that this campaign is being conducted against the backdrop of various locations in Seoul. The filming began near Dongdaemun, and Ssoyeoni mentioned past memories related to that location. Passing in front of the GDP near Dongdaemun in the video, Ssoyeoni recalled memories of how many people used to be there when the area was a playground in the past. She also reminisced about the past scenery, mentioning that the area near Cheonggyecheon Stream was a point that used to connect to Seongsu. She added that at that time, there were so many people near Cheonggyecheon Stream that you could not even see the crosswalks.

The filming continued from daytime until night. In the first half of the video, filming took place near Dongdaemun, and in the second half, night filming scenes against the backdrop of the Han River follow after the sun has set. Ssoyeoni mentioned the weather and atmosphere of the Han River at night, conveying that the filming continued until late at night. There were situations where it rained at the filming site, but the shoot proceeded while using umbrellas.

Personal reminiscences and conversations shared at the filming site

Midway through the filming, Ssoyeoni shared personal stories involving her past experiences near Dongdaemun and her family. Ssoyeoni mentioned memories of her grandmother working and earning money in that area in the past. In the video, she told an anecdote about how her grandmother used to hide the money she earned under blankets or under wardrobes, and would secretly place it there before her parents arrived, and how she remembered her grandmother buying her delicious food with that money when she visited her grandmother's house.

During the filming process, Ssoyeoni communicated with the staff and conveyed the atmosphere of the site. She also revealed that the filming was a long schedule, starting from 9 or 10 in the morning and continuing until night. Regarding the results of this campaign, Ssoyeoni expressed anticipation, saying, "I think it's the prettiest among the Coach campaigns I've filmed so far," and expressed gratitude to the director, staff, and actors who organized the shoot up to the night filming.