TREASURE showcases intense energy in new 'SHOCK' music video

TREASURE has released a music video for their new song 'SHOCK', which uses high-voltage beats and impactful drum sounds to address the disappearance of human emotions in a digital era.

The group TREASURE has revealed a new musical color through the music video for their new song 'SHOCK', which contains intense energy and a message.

Collision of drum sounds and high-voltage beats

From the beginning of the song, 'SHOCK' creates tension by emphasizing drum sounds. As the lyrics "Bang bang, Let the drums attack" suggest, impactful drum beats anchor the track, and the strong energy flowing throughout the song aligns with the title 'SHOCK'. The song features a sound progression reminiscent of high-voltage shocks with the lyrics "T-T-T-T Taser to your core".

The texture of the sound builds progressively throughout the song's progression. In sections featuring lyrics such as "Voltage hitting so hard" and "Blow up!", the intensity of the beat increases, adopting a structure that delivers auditory impact by maximizing the impact of the low-frequency range, as expressed by "Bass thump, Da bomb".

A declaration toward a new connection in an era where emotions have vanished

Beyond the mere intensity of the sound, this song embeds a message about modern society into its lyrics. Phrases such as "Humanity that doesn't smell like GPT", "Nowadays kids Empty scrolling", and "Soulless Earth where emotions have disappeared" appear in the lyrics. These parts point to the phenomenon of human emotions lacking amidst technological advancement and the digital environment.

Amidst this emptiness, TREASURE declares, "We will become the connection," and expresses their will to create a new flow through the expression, "This is the sound of a new Genesis." The flow leading to "Who that animal!", "I’m a expensive Animal", and "I’m a tough Animal" in the latter half of the song emphasizes an unstoppable momentum and concludes the energy of the track.

Source: original video (YouTube)