Lotte Department Store Selects JENNIE as Brand Ambassador… Launching Global Campaigns in Vietnam, Indonesia, and More

Lotte Department Store has declared its leap toward becoming a global brand by appointing an advertising model for the first time in 10 years. Lotte Department Store announced that it has selected singer JENNIE as its brand ambassador and will launch a new brand campaign starting this October.

Emphasizing individual lifestyles with the 'As I am' message

The core message of this campaign is 'As I am'. By projecting JENNIE's image of expressing her own style and personality, Lotte Department Store plans to convey the brand value of respecting the tastes and lifestyles of individual customers. The campaign video will be released first on October 21 through Lotte Department Store's official YouTube and Instagram channels, and will subsequently expand to TV and digital media.

Lotte Department Store will not limit itself to the domestic market but will simultaneously conduct global marketing, including its overseas stores. Advertisements and related projects featuring JENNIE as a model will be carried out at four stores operating in Vietnam and Indonesia, including Lotte Mall West Lake Hanoi in Vietnam. Furthermore, considering the touchpoints for foreign tourists, campaign advertisements will be installed at major hubs such as the baggage claim area at Incheon International Airport and Seoul Station to expand brand exposure to both domestic and international users.

Aiming to strengthen presence in the global retail market

The selection of this ambassador is interpreted as a strategic move for Lotte Department Store to increase its brand presence in the global retail market. Lotte Department Store intends to broaden its points of communication with customers worldwide by utilizing JENNIE's global influence.

Jung Hyun-seok, CEO of Lotte Department Store, stated, "By combining the global influence of the ambassador with the brand value of Lotte Department Store, we aim to expand the touchpoints for communicating with customers around the world and make Lotte Department Store's unique presence even clearer in the global retail market." He added, "Based on Lotte Department Store's differentiated brand experience that encompasses the diverse tastes and lifestyles of customers, we will leap forward as a global retail brand that the world watches."