20 billion won for a 20-second appearance? The message in the Spider-Man trailer

The Soccer Emperor and the Hero Meet in the New York Concrete Jungle

In a quiet shop in New York, as Peter Parker was having an ordinary phone conversation, the door suddenly opened to reveal a familiar face. It was Lionel Messi, whom one would usually only see on a soccer pitch. This is a scene from the special teaser video released for 'Spider-Man 4: Brand New Day.' When Messi seriously replies that he has come to find Spider-Man, Peter Parker immediately changes into his Spider-Man suit and soars through the skyscrapers of New York alongside Messi. Although it is a short video of only about 20 seconds, it was enough to surprise fans worldwide.

This video is different from a simple cameo appearance. Messi is not appearing directly in the main film, but rather participating as the protagonist of a global marketing promotional video planned by Sony Pictures to coincide with the World Cup fever. It is a calculated move by Sony to simultaneously target both the film fandom and the soccer fandom.

1 Billion Won Per Second? The Truth Behind the 20 Billion Won Appearance Fee Rumors

As soon as the video was released, discussions regarding Messi's value flooded the internet. Centered around foreign media and online communities, speculations are circulating that the amount Messi received for this promotional video is approximately $15 million, which translates to nearly 20 billion Korean Won. If this amount is true, it means Messi earned about 1 billion Won per second during his 20-second appearance in the video.

Of course, this figure has not been officially confirmed. However, considering the brand value and global influence inherent in the name Messi, it is difficult to dismiss such a figure as impossible. This highlights how a single move by a soccer star can change the landscape of film marketing.

The Special Connection Between 'Soccer Fan' Tom Holland and Messi

The reason this collaboration is even more interesting is because of the actor playing Spider-Man, Tom Holland. Known to be an ardent soccer fan, Tom Holland has previously shown his status as a "successful fan" by meeting Tottenham's Son Heung-min and flaunting their friendship. This time, he drew cheers from fans by appearing on the same screen as one of his idols, Messi.

This video, where two icons from different realms—soccer and film—meet, is spreading beyond a simple advertisement to become a cultural phenomenon. Tom Holland's love for soccer served as the touchpoint for this marketing, creating unexpected synergy.

Releasing July 29, a New Narrative for Spider-Man

'Spider-Man 4: Brand New Day' is a new Marvel film that continues the story of its predecessor, 'No Way Home.' It deals with the new conflicts and enemies Peter Parker faces as he fights crime alone, having become a forgotten existence to everyone. While carrying over the lingering emotions of the previous film, the core of the story is Peter Parker's lonely struggle as he enters a new phase.

Korean fans can see this movie in theaters on July 29. Since the release schedule is even earlier than in North America, expectations among domestic audiences are high. Attention is focused on whether the heat ignited by the meeting of Messi and Tom Holland will lead to the box office success of the film itself.

Sony's Strategic Move Amidst World Cup Fever

The whole world is heating up with the fever of the World Cup. Sony Pictures has launched a marketing operation to capture the attention of soccer fans during this period.

The video released this time is a special video produced to promote the film 'Spider-Man 4: Brand New Day.'