Atheart concludes 'Say It' promotions with Jimball Performance
The seven-member group At Heart concluded their music show promotions with "Say It," a remake of The Cardigans' "Lovefool." Their next project will be Roola's "3! 4!"
AtHeart Makes a Lasting Impression with Gym Ball Performance
The seven-member group AtHeart has completed their music show promotions for their first single, 'Say It'. Concluding their journey with a final performance on MBC M and MBC Every1's 'Show Champion', AtHeart has firmly established the team's unique color with this single.
AtHeart's presence on stage was more dynamic than ever. In particular, the performance utilizing gym balls, which became a hot topic during every broadcast, was more than enough to capture attention. Renowned choreographer Lia Kim participated in the choreography directing to elevate the perfection of the performance, while the styling, which transitioned between athletic and dressy looks, maximized the high-teen sensibility. The lyrics, themed around independent romance, combined with the members' unique vocal tones, showcased AtHeart's firm attitude.
This promotion is deeply meaningful as it serves as the starting point for AtHeart's 'Time Travel Project', going beyond a simple single release. AtHeart has stepped up as the first runner in this project, which reinterprets domestic and international masterpieces released in 1996 with a modern sensibility.
Reinterpreting The Cardigans' Original and Entering Melon HOT100
The title track 'Say It' is a remake based on 'Lovefool', the representative song of the Swedish group The Cardigans. While sampling the melody line of the original to maintain its core flow, the sound composition was completely overhauled to infuse AtHeart's unique color. By arranging funky bass, rhythmic beats, and brilliant synth textures, it was reborn as a groove-centered, danceable sound.
These musical attempts were proven by the numbers. Immediately after its release, 'Say It' entered the Melon HOT100 (based on 30 days from release), drawing a popular response. Through this promotion, AtHeart announced the successful start of their global remake project.
AtHeart's journey does not stop here. While continuing global promotions, they are scheduled to release a new remake of Roo'ra's representative song '3! 4!' in early August. They plan to carry the momentum of the 'Time Travel Project' into the next song.
Remakes Connecting Generations, the Prelude to the 'Time Travel Project'
This promotion is part of the 'Time Travel Project', a global remake project that reinterprets domestic and international masterpieces released in 1996 with a modern sensibility. AtHeart was selected as the first runner of this project to begin their activities.
The excitement of the project will continue to the next stage. While maintaining global promotions, AtHeart is scheduled to release a new remake of Roo'ra's representative song '3! 4!' in early August.
