Jung Ho-yeon appears in a World Cup trophy reveal ceremony

Actress Jung Ho-yeon took the stage at the 2026 FIFA World Cup final. On the 19th (local time), just before the final match between Spain and Argentina held at the New York New Jersey Stadium in East Rutherford, New Jersey, USA, Jung Ho-yeon conducted the 'Trophy Trunk Ceremony' to unveil the World Cup trophy in her capacity as a Louis Vuitton Global Ambassador.

On this day, Jung Ho-yeon appeared alongside tennis player Carlos Alcaraz. Wearing a red dress, Jung Ho-yeon wore sneakers to protect the grass. She signaled the start of the final by opening the official trophy case produced by Louis Vuitton to showcase the World Cup trophy. The Trophy Trunk Ceremony is an iconic World Cup procedure where the winning trophy is brought onto the ground through a trunk before it makes its appearance in the stadium.

Celebrating Director Na Hong-jin's Birthday and the New Film 'Hope'

While carrying out her schedule in the United States, Jung Ho-yeon also celebrated director Na Hong-jin's birthday. On the 20th, Jung Ho-yeon posted a photo on her social media with the message, "Happy Birthday, Director!" The photo shows Jung Ho-yeon, dressed in her World Cup stage outfit, having a video call with director Na Hong-jin.

Director Na Hong-jin directed 'The Chaser' (2008), 'The Yellow Sea' (2010), and 'The Wailing' (2016), and has now presented his new film 'Hope' after approximately 10 years. 'Hope', which entered the competition section of the 79th Cannes International Film Festival, is an SF action thriller that depicts the reality faced by Beom-seok (played by Hwang Jung-min), the head of a local branch office in Hopo Port located in the Demilitarized Zone, after hearing news from local youths that a tiger has appeared.

Jung Ho-yeon is also putting effort into promoting the film 'Hope'. A photo of Jung Ho-yeon wearing a soccer jersey inscribed with the film's English title was posted on her agency's social media. In the film, Jung Ho-yeon plays the role of Seong-ae, a police officer. Seong-ae's line, "Oppa, I love you," delivered during intense car chases and gun action, has become a catchphrase among audiences.

BTS Halftime Show and K-Culture on the World Cup Final Stage

The 2026 World Cup final was a stage featuring many Korean artists. For the halftime show of the final, the group BTS appeared and performed alongside global artists such as Madonna and Justin Bieber. The performance followed Madonna's opening and an orchestral performance led by Gustavo Dudamel.

The members of BTS, dressed in red tones, performed for 1 minute and 40 seconds with dozens of dancers. When singing their hit song 'Dynamite', they modified the original lyrics from 'kick the drum' to 'kick the ball'. Following BTS's performance, Justin Bieber appeared, and Shakira and Nigerian singer Burna Boy sang 'Dai Dai', one of the World Cup theme songs. This halftime show, planned by Coldplay's Chris Martin, concluded with 'We Dance', performed by BTS and the PS22 public school choir from Staten Island, New York.

BTS moved to the United States to take this stage immediately after completing their five-city European tour 'Arirang' in Paris, France. Big Hit Music stated, "It is an honor to stand on the first-ever halftime show of a final, as it is a match we have enjoyed watching since we were young. We are happy to perform a meaningful show shouting love alongside wonderful artists and children, and it feels like a dream." This halftime show was planned as a campaign to promote the 'FIFA Global Citizen Education Fund', and the total performance time was approximately 27 minutes.