Published: 2026.09.19 (Sat)

"Potential Over Specs"... Why Japanese Companies are Actively Recruiting Korean Youth

As Japan faces a declining youth population and labor shortages, Japanese companies are increasingly seeking Korean talent…

Lim Sangwoo | Published 2026.09.19 15:04 | Comments 0
"Potential Over Specs"... Why Japanese Companies are Actively Recruiting Korean Youth
A woman sitting in front of a blackboard, moving her hands while talking

Amidst the intensifying decline in Japan's youth population and labor shortages, a movement is emerging where Japanese companies are actively attempting to recruit young Korean talent. Unlike South Korean companies, which emphasize practical skills that can be immediately applied upon joining and completed "specs" (qualifications), analysis suggests that Japanese companies prioritize the applicant's potential, attitude, and sincerity.

The strengths of Korean talent seen by Japanese companies are 'sincerity' and 'speed'

According to the YouTube channel 'Understanding: All the Knowledge in the World', Japanese companies positively evaluate the work processing speed, digital/IT utilization skills, and foreign language capabilities of Korean applicants. In particular, the presenter explained that Japanese companies pay attention to the 'passion' and 'ppalli-ppalli (hurry-hurry) culture' of Korean students. Unlike Japanese university students, who enjoy the romance of campus life and have relatively lower academic fervor, Korean students tend to immerse themselves strongly toward their goals, showing high efficiency in the workplace.

It was also emphasized that the reason Japanese companies prefer Koreans is not simply in terms of labor costs or securing Korean networks. The presenter suggested that Japanese companies highly value the potential of Korean talent, stating, "It is because Koreans are truly excellent that they are hired." Because Japanese companies have a strong culture of training and growing new employees over a long period after hiring them, they use an attitude of wanting to learn and character (humanity) as core recruitment criteria rather than immediate perfection.

"Possible even if Japanese is not perfect"... Tailored strategies by job type are necessary

Regarding 'Japanese language proficiency,' the biggest concern for Korean youth preparing for employment in Japan, realistic advice followed. Japanese companies do not expect perfect Japanese from new employees from the start. The presenter explained, "Even if your Japanese language skills are lacking, it is entirely possible as long as you have a sincere attitude toward learning." In fact, cases were mentioned where individuals started with insufficient Japanese skills, obtained the JLPT N1 within six months, and succeeded in employment.

However, there are differences in the required level of Japanese depending on the job. Generally, N2 for humanities roles and N3 for STEM roles can be seen as a standard, and the required level varies depending on whether the role involves direct customer interaction or is a development/technical position. The presenter advised that since one can respond based on prepared scripts during interviews, it is worth challenging if one is at a level capable of basic communication. It was also added that while living and working locally in Japan, one can rapidly improve their skills through intensive study for about six months to a year.

Ultimately, the key to employment in Japan is not simply language scores or a list of specs, but persuasively conveying the motivation behind why the applicant chose certain experiences, their potential for growth, and their willingness for long-term service to stay in the organization for a long time.

#Japan #South Korea #recruitment #employment #JLPT #potential #youth employment
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Lim Sangwoo
트렌드경제신문 · Reporter
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