TREASURE shares behind-the-scenes footage of new 'SHOCK' music video

TREASURE has released behind-the-scenes details from the filming of their new song 'SHOCK', which utilizes contrasting visual textures and "All Red" styling to depart from the black-and-white concept used during their previous 'Fighting' activities.

The group TREASURE has revealed new attempts and production behind-the-scenes details from the filming site of their new song 'SHOCK'. This work is characterized by a pursuit of visual change, adopting locations and directing methods different from their existing image.

New atmosphere created by location and color

The members of TREASURE mentioned that this 'SHOCK' music video has a different texture compared to their previous works. In contrast to the black-and-white concept used during their past 'Fighting' activities, they explained that they chose locations that might not seem to match the song's mood, which instead created a hip atmosphere. The members revealed that they underwent directorial adjustments, considering how different compositions and colors could make the choreography appear even more hip.

The members also shared their thoughts on the weather and environment at the filming site. Unlike past filming environments that were either too hot or too cold, they reacted that the weather for this shoot was moderately good, providing favorable conditions. In particular, for certain scenes, detailed considerations were made to implement visual textures, such as using lights to capture a film camera feel.

Performance filming maximizing choreography energy

During the choreography filming process, the members' deliberations on how to visually implement their energy were evident. Emphasizing a "magnetic field" feeling where the surroundings seem to be pulled in by their own energy, the members worked to increase the immersion of the performance created alongside dancers.

Settings to bring out the details of the choreography were also notable. To visually convey the meaning of the lyrics, they attempted a contrast where one side gives a wild feeling while the other gives an ordinary feeling. This is interpreted as an attempt to build an image of the song's message beyond simple dance moves by dividing and expressing the personas within the lyrics.

Behind-the-scenes where tension and humor intersect

The filming site saw a coexistence of tense rehearsals and the members' flexible attitudes. While the members warmed up and checked the choreography ahead of filming, they also sublimated unexpected situations or embarrassing moments occurring during the shoot with their characteristic humor.

The members also mentioned the outfits and items prepared for the shoot. They completed the concept of this song through point styling, such as outfits matched in All Red, as well as makeup and lenses. Furthermore, even in situations with physical difficulties, such as travel times becoming longer than the round trip, they showed a positive attitude toward filming, with one member stating, "Personally, I feel good because I think I came out looking really cool today."

Source: original video (YouTube)