CJ ENM launches K-dance channel on LG Channels for North America

CJ ENM announced on the 27th that it has launched the 'CJ ENM K-Dance' channel via LG Channels, providing viewers in the United States and Canada 24-hour access to content like 'Street Woman Fighter' without subscription fees.

CJ ENM is launching a dedicated channel specializing in K-dance content to target the North American market. The service allows viewers to enjoy Korean dance culture 24 hours a day by watching advertisements without any separate subscription fees.

CJ ENM announced on the 27th that it has launched the 'CJ ENM K-Dance' channel through 'LG Channels', the global FAST (Free Ad-Supported Streaming TV) service from LG Electronics. With this launch, viewers in the United States and Canada can access K-dance content in real time without the burden of subscription costs.

Expanding the K-dance universe from 'Street Woman Fighter' to FanCams

'CJ ENM K-Dance' will feature a 24-hour programming lineup of selected representative dance and music content that has built global fandoms through Mnet. The channel will broadcast competition programs such as 'Street Woman Fighter' and 'Street Man Fighter', the dance reality show 'Somebody', 'FanCam' capturing the essence of K-POP performances, and major stages from the 'MAMA AWARDS'.

This strategy considers the characteristics of the North American market, where street dance culture is deeply rooted. Through this channel, CJ ENM aims to promote the diverse charms of Korean dance culture while expanding touchpoints for creators and performing artists to meet new overseas viewers.

Choi Jeong-nam, a CJ ENM PD, stated that from the initial planning of the 'Street Woman Fighter' series and the original K-dance universe, they wanted to share the beauty of Korean dance culture and the message that "dance can express something deeper than words" with global viewers, adding that this launch serves as new motivation to further expand the K-dance universe. Choreographers Baek Koo-young and Bada also expressed their hope that viewers will enjoy the intense yet warm moments featured in the programs.

Diversifying global revenue models through Free Ad-Supported Streaming (FAST)

This launch is part of a strategy to diversify the global distribution of CJ ENM's content IP and expand business opportunities through new streaming platforms. FAST and AVOD (Advertising-Based Video on Demand) platforms are gaining attention as major channels for global content distribution, as they expand viewer touchpoints for existing content IP while securing opportunities for ad-based monetization.

Park Eun-hye, head of the CJ ENM Content Distribution New Business Promotion Team, stated that the company will continue to expand distribution through major global FAST and AVOD platforms based on its unrivalous music and entertainment IP and vast content library, aiming to increase global content business competitiveness by widening viewer touchpoints and strengthening ad monetization.

CJ ENM has been steadily expanding its distribution network in the North American market, having already launched 'CJ ENM K-Pop' and 'CJ ENM K-Stories' channels on Amazon Prime Video in the United States. Kim Do-hyeon, head of the CJ ENM Content Distribution BU, said that FAST and AVOD play an important hub role in strengthening CJ ENM's global K-content distribution competitiveness, adding that the company will expand global platform partnerships like LG Channels to continuously discover new business opportunities so more overseas viewers can encounter and enjoy Korean entertainment.

Source: cjenm.com