Ham Partners to Launch 'BRINT' in October to Measure Brand Exposure in Generative AI

Ham Partners is introducing 'BRINT', a brand intelligence platform that can analyze the exposure status of companies and brands in the generative artificial intelligence (AI) environment. This service, jointly developed with Sky Ventures, a subsidiary specializing in digital marketing intelligence, is scheduled to officially open on October 1st.

Integrated analysis from AI answer sources to crawler visit status

BRINT is designed to track how often a specific brand is mentioned in major generative AI models such as ChatGPT, Gemini, and Perplexity. The core of the service is to verify the sources used in AI-generated answers and to conduct comparative analyses of brand exposure levels against competitors. Additionally, it can comprehensively grasp media reputation, search visibility, and the website access status of AI crawlers.

The service consists of four core functions. First, 'GEO Intelligence' analyzes brand citation status and answer sources based on questions and keywords set by the company. 'SEO Intelligence' checks the crawling and indexing status, internal links, and sitemaps of company websites, while analyzing meta tags and keyword fluctuations. 'Media Intelligence' provides keyword-based article collection, sentiment analysis, AI-based article summarization, and regular report generation functions. Finally, 'AI Bot Intelligence' tracks the proportion of website visits and access patterns of AI crawlers such as GPTBot, ClaudeBot, and PerplexityBot.

Supporting correlation analysis between marketing activities and AI search results

Ham Partners also operates 'GEO Marketing Intelligence', a service that links BRINT's data with a company's marketing activities such as PR, content, SEO, and advertising for analysis. This goes beyond simply checking whether a brand is exposed in AI search results; it is a method of analyzing the correlation of how performed marketing activities actually contributed to AI exposure and the improvement of brand influence.

Ham Si-won, CEO of Ham Partners, explained, “In the era of generative AI, it is not enough to simply check whether a brand was exposed to AI. From a company's perspective, it is more important to identify which of the activities performed, such as PR, content, SEO, and advertising, actually contributed to AI exposure and the improvement of brand influence.” CEO Ham continued, “The GEO that Ham Partners aims for is not simple AI search optimization, but 'GEO Marketing Intelligence' that connects marketing activities with AI search data to verify performance and then connects those results back to strategy and execution.”

BRINT-based services will be available starting October 1st. Companies can select and use the necessary functions centered around GEO Intelligence, and detailed consultations and service applications are conducted through the Ham Partners website.