Dongwon F&B introduces conversational 'AI Shopping Assistant' to Dongwon Mall... Guiding from purchase to delivery

'Dongwon Mall', the online shopping mall operated by Dongwon F&B, has begun full-scale operations after establishing the 'AI Shopping Assistant', a conversational guidance system utilizing generative artificial intelligence (AI).

Product recommendations and order information verification through conversation instead of search bars

The newly introduced AI Shopping Assistant works by having the artificial intelligence grasp the meaning of a question when a user inputs conversational sentences. Unlike the existing search method, where users had to directly input specific words into a search bar, this system is characterized by the ability to receive product recommendations or guidance on purchase conditions, orders, and delivery information through conversation.

In particular, it has enhanced shopping convenience through real-time analysis functions. If a user requests to calculate the remaining amount needed to meet the free shipping threshold or asks for suggestions for additional items to purchase, the system analyzes and processes this immediately. Through this, customers can shorten the cumbersome calculation or exploration processes that occur during the shopping process.

Providing a mobile-optimized environment based on a self-designed AI agent

This service, built through self-design by the Dongwon F&B Platform Development Team, applies an 'AI agent' method that organically links with existing system functions such as product management, shopping cart, orders, and coupons. Through this, it has established a structure where the artificial intelligence can go beyond simple information delivery to involve itself in the overall actual shopping process.

User accessibility has also been strengthened. Dongwon F&B has equipped the mobile web and dedicated app environments with the 'AI Shortcut' function. While using major screens such as product detail pages or brand-exclusive halls, users can immediately call and use the AI service without needing to move to a separate window.

A Dongwon F&B official stated, "We developed this service to provide conversational help needed in the process of customers finding and purchasing products," and added, "In the future, we will continue to provide customers with a more convenient and personalized shopping experience based on Dongwon Mall's products and shopping data."