Egg Marketing Team tasked with clearing 28 types of leftover merchandise

The Egg Marketing Team must clear 28 types of inventory from a Na Yeong-seok fan meeting held two years ago by the end of this year. The CEO issued the mission to resolve the inventory burden caused by a wide variety of goods produced to create buzz during the event.

The marketing team of Channel Fullmoon has been faced with the task of resolving inventory issues for merchandise produced for a Na Yeong-seok fan meeting held two years ago. This mission was revealed in a video capturing the daily lives of the Egg Marketing Team, who are responsible for meetings, production, and sales.

"28 types of goods remain"... Mission handed to marketing team by CEO

The Egg Marketing Team shares their work through weekly meetings on Tuesdays. Team members, including team leader Min-a, perform their respective duties such as attending weekly meetings with CEOs and preparing for pop-up stores. During one such meeting, the team members received an unexpected mission from the CEO.

The directive is to resolve inventory issues for merchandise produced for programs or events at the company level. It is reported that the mission was issued because the company finds the inventory-related aspects to be a burden. Unlike items like the Kong Kong pop-up that continue to sell to some extent, the merchandise produced for the Na Yeong-seok fan meeting approximately two years ago is seeing almost no sales and remains as inventory. The marketing team has been assigned the task of clearing this stock within this year.

"Variety was increased at the time to create buzz"... Background of the excess inventory

The reason so much merchandise remains from the fan meeting was due to planning aimed at creating buzz. During the Na Yeong-seok fan meeting, various settings such as 'Nai-seok, Nai-sam, and Nai-sa' were introduced for a concept portraying four senior colleagues who had not yet graduated, leading to a vast variety of produced goods. The marketing team stated that the number of merchandise types produced at that time reached 28.

Due to the structural characteristic where each product has a minimum production quantity set by the factory, it is difficult to produce as little as desired, making some level of inventory inevitable. Team members emphasized that the decisions made at the time were not wrong, suggesting that how to handle the remaining stock remains a future challenge.

From commuting routines to work styles, the daily life of the Egg Marketing Team

Before the mission was revealed, the video captured the different commuting times and work routines of the marketing team members. Life patterns varied among members, ranging from those arriving between 9:30 AM and 10:00 AM to those arriving earlier than others to organize their work. After arriving, members were shown going through personal routines, such as using the restroom or drinking coffee, before turning on their computers to begin work.

The work environments and styles of the team members also stood in contrast. The office landscape showed "maximalists" with many items on their desks coexisting with "minimalists" who keep only a single cup. After lunch, team members spend their day relaxing with coffee or discussing weekly agendas through additional meetings with the CEO.

Source: original video (YouTube)