BNCÉRA Establishes Full Process from Manufacturing to Distribution... Full-scale Export to 50 Countries
Global aesthetic bio company BNCÉRA is accelerating its global market expansion by establishing an integrated system covering the entire process…
Global aesthetic bio company BNCÉRA is accelerating its global market expansion by establishing an integrated system that covers the entire process from manufacturing to distribution. The strategy is to ensure the stability of product production centered on the manufacturing facility completed this year and to launch full-scale exports to approximately 50 countries worldwide.
Unification from Manufacturing to Distribution... Strengthening Quality Control with Automated Systems
According to a KOTRA TV video, BNCÉRA has established a system capable of taking responsibility for the entire process of manufacturing and distribution by completing its manufacturing facility this year. In particular, an automated system has been introduced in the product production process to minimize human error and contamination. In the manufacturing site shown in the video, the process of producing products through dialysis, grinding, and mixing stages following formulation is confirmed.
The dialysis process is the stage where the cross-linking agent introduced during formulation is removed; all equipment is designed with an automated system to minimize worker access, thereby preventing artificial product contamination. The grinding process creates products with a consistent particle size, helping to ensure good contour formation when injected into the skin. The subsequent mixing process is a key stage that adjusts pH and osmotic pressure to prevent side effects when applied to the human body. In the final filling stage, products are automatically filled into syringe forms in a cleanroom environment equipped with HEPA filters at the top.
Quality inspection during the packaging stage is also carried out precisely. Through an automatic foreign matter inspector, the presence of foreign substances inside the product is checked from various angles using cameras, and a weight sorter detects product omissions or excessive input by weight to filter out defective products. Once packaging is complete, the products are finally shipped with the assembled cartons and instruction manuals. A member of the production team stated, "To achieve our quality goals from the moment we manufacture premium HA fillers to the moment they are delivered to customers, we are dedicated to error-free production through automated processes."
"Colleagues are the First Customers"... A Flexible Organizational Culture to Secure Global Talent
BNCÉRA has a global environment where members of more than 8 different nationalities work. In an environment where more than 10 languages are used, a culture of respecting and caring for one another has taken root to utilize 'differences' not simply as being wrong, but as a source of rich ideas. Basically, Korean and English are used as official languages, and various other languages are mixed depending on the situation.
A member of the management support team explained, "The CEO defines the colleague sitting next to him and team members from other departments as 'our customers' and emphasizes responding positively," adding, "This communication culture is naturally settling within the organization." In terms of recruitment, the company prefers talent with a proactive tendency to recognize and solve problems themselves and to view a rapidly changing environment as an opportunity for growth, rather than simple specifications. The recruitment process proceeds through document screening and interviews to final acceptance, and recruitment is actively taking place in various roles as the industry expands.
Welfare systems also feature real-time improvements reflecting the voices of members. In particular, a meal card worth 300,000 won per month can be used within the points without restrictions on time or place, which has resulted in very high satisfaction among members. In addition, through onboarding interviews and tea times conducted about three times for new employees, various welfare systems such as early leave and support for book purchases are being continuously discovered.
Active Investment to Strengthen Research Capabilities... 1 Million Won Education Support per Person
Full support for research personnel for technology development is also one of BNCÉRA's growth engines. According to a member of the technology research team, massive resources such as equipment, reagents, raw materials, and manpower are invested in developing new products, and the company actively supports the resources required for research activities. Additionally, to strengthen the expertise of researchers, the company supports participation in external Parks or educational programs.
In fact, the company helps strengthen expertise by providing approximately 1 million won in education expenses per person to research personnel. A member of the research team emphasized, "Beyond simply delivering result values, it is important to become a researcher with the 'ability to think' that can analyze the causes of results and predict future impacts."
BNCÉRA is expanding its human and material scale in step with the operation of the manufacturing facility and sales growth, and has set the systematic operation that can flexibly respond to changes in the global market as this year's major goal. A member of the management support team stated, "The goal is to support operations efficiently and systematically in line with the company's growth speed so that there is no disruption to the flow."
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